Category Archives: marketing

On this page:

BarCampEarthToronto: Search engine optimization

@BarCampEarthToronto: Search engine optimization

I’m learning a lot from the session. Some points:

  • Primary domains are better than subdomains because Google tries to figure out what a domain is about, and something like blogspot.com is too large.
  • Research keywords to find out what people are searching for, and develop good material for these. Linkbait?
  • Structure an FAQ with forward-links and H1s.
  • Use keyword-rich headings.

Laptop ads sponsored by: Orange & Bronze and http://www.wordpress.org

On Technorati: , , , , , ,

Livening up your laptop lid: self-adhesive reusable surface

All you need to transform your laptop lid into a reusable surface
where you can display your latest doodles are: one photo album with
self-adhesive pages, a knife, and double-sided tape. Get a photo album
that uses plastic and a sticky(ish) surface. Life is easier and neater
if the strip that keeps the plastic attached to the book is on the
outside edge. You’ll see what I mean.

Step 1. Position the laptop face-down on one page of the photo album
so that the strip that keeps the plastic attached to the book is along
the top edge of the laptop lid. Trace laptop outline onto one page of
the photo album. (If you feel particularly diligent, you can measure
it instead.)

Step 2. Cut the photo album page to size. Trim a bit off the bottom
part to avoid hitting the laptop hinge.

Step 3. Attach double-sided adhesive tape to the laptop.

Step 4. Mount photo album piece on laptop.

Step 5. Peel back plastic and put in stuff.

I like this approach because it doesn’t require me to bring any
special supplies in order to add to the display. For example, I can
add fortunes from fortune cookies, Post-it notes, or even business
cards.

This is handy for my wild idea about selling advertising on laptop. This laptop hack’s primarily about creatively expressing yourself, though. =)

Good stuff.

I came up with a terrific plan B: a whiteboard with a plastic
protector to keep it from being erased in one’s backpack. That one’s
pretty cool, too. I’ll blog about it more on Sunday, Aug 27. In the
meantime… enjoy!

On Technorati: , , , , , , , ,

digg del.icio.us technorati

Sweeeet! WordPress.org bought ad space on my laptop!

Remember my crazy idea to sell advertising space on my laptop during BarCampEarthToronto? Well, Matt Mullenweg of WordPress.org – *WORDPRESS.ORG!* My favorite blogging platform! (Okay, my *second-favorite* – nothing beats Emacs Planner)

!!

They are *uber*cool. Another thing I really, really, really, really like. Whenever I need to set up a blog for someone else, the very first thing I do is download the latest version of WordPress, unpack it, and set it up. I like it a lot.

So here’s what’s going to happen. I am going to make the logos for Orange & Bronze and WordPress.org as large as I can. I don’t mind potentially wasting space. It’ll be a *fantastic* story.

I’ll blog more from BarCamp tomorrow, and I’ll post my D*I*Y tutorial on Sunday. =) Or today, if I feel particularly diligent…

Anyway. WordPress.org. They are totally, totally cool.

On Technorati: , , , , , , , , ,

Chasing a wild idea

See http://sachachua.com/advertise-on-my-laptop.html

Mmkay. I took that wild idea of selling advertising space on my
laptop and ran with it. The page is up, I’ve taken new photos, and I’m waiting for AdSense to get approved. Please digg and del.icio.us and forward my advertising page! <laugh>

No, I don’t expect to raise a million dollars through this, although
that would certainly help me not worry about funding graduate school
and even move out of the shared double room I currently live in. ;)

I’ve built it. Will anyone bite? If not, hey, I’ve got a bunch of
laptop signs I’ve been meaning to make…

I expect to get a good story or two out of it, though. Simon thinks
it’s probably more trouble than it’s worth. <laugh> Perhaps for
him it would be—he’s already used to earning money. *I* think that
whether or not I’ll actually be able to buy myself a cup of hot
chocolate from the proceeds, it’ll still be totally worth it for the
experience.

If nothing else, it was great just forcing myself to learn how to set
up a totally small-time e-commerce thing. =) I want to get better and
better at chasing wild ideas and getting them off the ground quickly,
like the way situational apps seize the moment. This will probably
help me out a lot in the long run!

I have a feeling that there are the seeds of a semi-business in here
somewhere. I don’t mind letting the idea go so that other people can
take advantage of it. Have fun and make cool things happen!

On Technorati: , , ,

Advertise on my laptop! Webpage up

Okay, we’re open for business! Buy adspace on my laptop for USD 1.00 / 0.5″x0.5″ (basic) or USD 2.00 / 0.5″x0.5″ (premium, includes elevator pitch). Hurry! BarCampEarthToronto is just a few days away!

Props to Gabriel Mansour for helping me work things out!

See also my previous blog entries:

Other people’s blog entries:

Reserve ad space now!

On Technorati: , , , , , , , , ,

Whoa, onto something cool here: advertising on the back of my laptop

UPDATE: See http://sachachua.com/advertise-on-my-laptop.html

Want to grab the eyeballs of every geek at BarCampEarthToronto
and the other tech events I go to? Advertise on the back of my
laptop. Even better: tell me enough about your stuff so that I can
enthusiastically talk about it.

I’m an evangelist. Give me something cool to talk about.

The back of an 8.9″ laptop screen *really* doesn’t seem like much
space to advertise on, but *everyone* looks, believe me. It’s the
irresistable combination of cute geek girl _and_ insanely tiny laptop.

And it happens *every* *single* *time.* It helps that I have small
hands. Most people just can’t deal with something that small. Sure,
black Macbooks are trendy, but they’re not as rare as a *teensy*
little laptop that a geek girl is happily typing away on. (In Emacs,
no less.)

Amber MacArthur (TechTV) called attention to the sticker I had on
my laptop (“The geek shall inherit the earth”) and the pins I have on
my backpack (“No, you can’t just explain it in the manual” – Human
Factors International). Random strangers cross the street to
compliment me on my outfit, ask about the stickers on my skateboard,
or wonder out loud if that’s a *real* computer I’m typing away on.
(Yes, as I walk.) And that happens both in geek-heavy get-togethers
and while just walking in cosmopolitan, blase downtown Toronto.

I can’t help it. I get attention. I might as well make use of it.

More to the point: _you_ might as well make use of it.

So here’s what’s going to happen:

  • TONIGHT: I’ll decide on a pricing scheme. E-mail me or leave a
    comment if you want to hear about it as soon as I’ve come up with
    it (probably later tonight).
  • TONIGHT: I’ll set up a static page, blog about it, and tell people.
  • WEDNESDAY AND THURSDAY: I’ll accept orders.
  • THURSDAY: I’ll figure out exactly how to mount it. Don’t worry, I
    have several plans.
  • FRIDAY: I’ll select and confirm orders, and print out and mount the
    final thing on Friday afternoon.

My skateboard’s also open for advertising.

E-mail me at [email protected] or leave a comment using the form
below to find out about the next step as soon as possible.

On Technorati: , , , , , , , , ,

See also my previous blog entry:

Networking for Geeks: Advertise with your laptop!

Other people’s blog entries:

(leave me a comment to get linked!)