We made it back to Manila in time for the party for IT geeks at the
Museum Cafe in Greenbelt. The event was hosted by Exist and had an
open bar. The upper floor of the cafe was packed with people from
Exist, Narra VC, Orange and Bronze, and other companies. It was
awesome reconnecting with people I hadn’t seen in a while, and I also
enjoyed meeting new people. Two years (maybe even three) away from the
Philippine tech scene, and I still fit right in… I had fun. =)
I owe lots of people e-mail, which is a good success indicator for
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I attended Winston Damarillo’s lecture on global opportunities in
software development today. The audience included faculty from UP,
Ateneo, and DLSU, three of the top universities in the country.
I’ll write more about it soon, but Winston’s key points was that IT is
something in which we can be globally competitive, and we should
export products and services instead of people. He shared his
experiences starting several companies, and a repeatable model for
microenterprises that takes advantage of an architecture of
participation, instant distribution capability, and promotion through
Winston is optimistic about this field because of the disruptiveness
of technology: as incumbent solutions become overbuilt, space opens up
for a small competitor that can focus on satisfying a target market
with a simpler solution. That company can easily be based in the
Philippines, creating wealth for Filipinos.
There’s a lot of work to be done before our graduates can make the
most of these opportunities. Here are some of the things we need to do:
Interesting things coming up. Stay tuned.
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Get-togethers aren’t like the way we hung out before. Now it’s all about status reports, plans, stories. I tell a lot of stories. It’s a way of understanding what’s going on. I’m surprised at how much has happened in my life since then. Is my life really all that dramatic? Like a soap opera, they say. But it’s just life. I try to ask about other people’s lives. Not a lot of stories to tell yet—they’re still thinking, still seeing how life will turn out.
There’s a mailing list somewhere, a website. There’s probably even an RSS feed telling people of relationship changes, job changes, life
changes. Someday it will tell us of births, deaths, lingering illnesses. I should know about this, but I don’t. I never really got to know all my other classmates when I was in high school. I’ve kept in touch with a handful of people and they tell me of all the rest. I’m not one of those connected people. I don’t tell other people’s stories. But now it hits me, now I feel this urge to know. We starve for companionship, being part of a cohort of other people learning about life for the same time, the startling glimpses of similarities
with people who seemed irreconcilably different back then.
The rest of them are closer. They go to reunions, have parties, write. I’ll be away, but maybe I’ll make it back for the tenth anniversary
two years from now. What can one do in ten years, anyway? It seems like barely enough time to finish university and get started in life.
Is that just me? I’ve been in school. That’s what’s kept me busy. Other people might have stopped at university. Six years is enough to
do well in a company, or at least get somewhere. But hey, I went to a geek school; other people must have gone for postgrad. I won’t be the only one. We’ll see.
In the meantime—life needs to be lived.
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I changed my business card design again. This time I’m doing a 2 x 2
experiment testing the effect of my tagline (“tech evangelist,
storyteller, geek” vs “speaker, writer, storyteller, geek”) and the
orientation of the text on the back (talking points, etc).
One of the first things that Winston Damarillo asked for when I met
him in Manila was one of my business cards, which he’d heard so much
about because of my blog. I didn’t have any then (gasp, gasp!), so I’m
snailmailing him a card with two annotated copies of my business card
(front and back).
Here are some of my notes from several iterations of business cards.
(I really should archive them…)
Name: Sacha Chua. That’s what I go by. =)
Tagline: An unconventional job title (or titles) like “tech
evangelist, storyteller, geek” tells people that this is not a typical
business card, and usually provides people with an easy question: “so,
what does a tech evangelist (/storyteller) do?” A little harder to
pull off in non-tech crowds, though, because “evangelist” has other
strong (and often negative) associations. I’m trying out a new batch
of cards that say “speaker, writer, storyteller, geek”, and will give
either that or the evangelist version depending on the conversaetion.
Icon: The stylized black-and-white icon is recognizable as my face,
but still reproduces well in prints and photocopies. Good visual cue
for people who might be going through stacks of business cards after a
conference. Also, adds a smile to the business card. People have
complimented me on the use of simple images like that.
Tagline: I’m playing around with the tagline. It used to be something
about making the world smaller. Now it’s about discovering and sharing
tips, and it points out the talking points on the back of the card.
The tagline’s also been very useful, and people have complimented me
on it (and told me to put it back when I experimented with no-tagline
Talking points at back: Various things to talk about. Networking tips,
tools, etc. General enough to cover most events, although I’ll still
customize it for specific occasions.
This isn’t the final form of my business card yet. I’m sure I’ll come
up with other crazy ideas. Kaizen—constant improvement! For example,
I still have to test it with a business card scanner. I’d also love to
figure out how to more effectively use whitespace to draw the eye and
balance the card. And the talking points keep changing…
But yes, business cards. One day I should write a proper article or
prepare a good presentation about the evolution of my business cards,
how paying attention to the details helps, and some ideas people can
use for their own business cards…
I borrowed this book from the library and finished it the same day.
It’s a great read for customer evangelists and other people who talk to
customers to get awesome ideas for innovation. I’ll post a better book
summary sometime, but for now, here are my raw book notes.
“outside in” approach is to flip the innovation process around and
assume that customers have outcomes they want to achieve, they have
deep knowledge about their own circumstances and contexts, and they are
not happy with the way they have to do things today.
|7||You win by finding the lead users in your industry and commercializing their inventions.|
|7||You win by engaging with your most visionary customers to co-design new products and new processes|
win by enabling customers to troubleshoot each others’ problems, hack
your solutions, and modify and extend your product to meet their needs.
formula: customers/users who are passionate about something they’re
trying to accomplish or something they want; a deep understanding and
appreciation by those customers/users of their current reality: their
context, their situation, their constraints, how things are currently
doing.; A clear vision by those customers of their ideal outcome
|9||Lead users – not necessarily customers, but have explored innovative ways to get things done and are usually willing to share|
|10||What are the characteristics of lead customers/lead users?
Roles customers play in outside innovation
example, in one rapid exchange that lasted two days, two members of
this community of innovative hackers designed a version of the brick
that was four times as fast as the original.
“What if customers say bad things about our products?” the executives
wondered. “We knew from prior experience that if one customer
bad-mouths your product, another customer will usually defend it,”
Soren recalls. (Soren Lund, now director of Mindstorms product line)
|39||Hosting your own online forums seems to be a critical ingredient to success in supporting customer-led innovation.|
lead user program at National Instruments. Hall Martin, product
strategist: “Technologists help us to define new products; early
adopters help with marketing, positioning and in providing beachhead
applications; existing customers help us define and prioritize what
should be in the next version of a product; and pragmatists keep us
from going too far afield.”
|132||Many freeformers aren’t employed full-time & don’t pass credit tests, even if they have assets and the ability to repay.|
now there are also young people coming into the workforce who don’t
want to follow in their parents’ footsteps and join a firm with the
idea of working their way up from the bottom to the top. They realize
that there probably won’t be a ‘top’ for them. They prefer to design
their own lifestyles and incomes around the things they care about.”
|231||1. Industry-specific solutions, 2. Support services, 3. Custom development – smartest guys in the room, 4. Software as a service|
the right mix of open source business models: identify a market,
certify an open source software for specialized market, add value,
identify customer-critical scenario and offer as a service
|312||Deck of cards with goals and concerns – priorities|
|313||want to / have to, now / later|
There’s a blog at http://outsideinnovation.blogs.com .
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Mondays are getting easier and easier for me. My Sunday ritual of
reviewing the past week and planning the next one is really paying
off. I love knowing what I want and need to do and when I’m going to
do it, and I love working on those things while feeling great about
all that went well last week.
Last week, my major accomplishment was getting the qualitative section of
my thesis off the ground. I organized and summarized all the quotes from
my usability study. I’ve also scrubbed it of all IBM references, so it
should be good to go. I sent a link to the first draft to my research
supervisor. I’m still waiting for feedback from him, but I can work on the
rest of the thesis while waiting. I was surprised to discover that the
section comes to around 50 double-spaced pages. I’m looking forward to
editing it down ruthlessly! =)
I also made a little more progress on my job search. I mailed the
employment application for one position and I scheduled interest
interviews with two others. I feel uncomfortable not being able to
properly estimate my completion date, but the range of estimates (thesis
completed end of July, defense in August or September?) will narrow as I
get closer and as I learn more.
I gave a short demo of Emacs at a recent IT event. The demo was
sparsely attended, but it was fun hanging out with the other speakers
and with new people in the audience. I have another speaking
engagement coming up: Open Cities, at which I’ll talk about open
source and participation. The main thing I realized at the EnergizeIT
event I spoke at last Saturday was that I should spend more time
hacking on cool and interesting things. People out there are making
really amazing systems! I’m going to set aside more time to prototype
stuff, and I have a few crazy ideas I want to implement.
I’m happy with my exercise. I went for three short runs and
spent around 15-20 minutes in my target zone. A friend lent me his
heart rate monitor and I’ve really enjoyed being able to measure
myself. It’s nice to know that I can push myself further, and it’s
also nice to know when I should relax! I love measuring things. What
gets measured gets managed, after all. I probably won’t do krav for a
while because I can’t make the most of it getting fatigued so quickly,
but I might pick it up again when I’m fitter. (How do I measure that?)
I’m happy with last week’s balance between self, others, and work. My
weekdays were for working on my thesis and running around on errands.
I got a lot of work done and I don’t think I wasted a lot of time. It
was nice to get home and put aside my thesis so that I could work on
my own projects and spend time with people who are important to me. I
read two business books (_Outside Innovation_ and _Selling is
Everyone’s Business_) and two books on life and relationships. I’ve
been getting up early to write. I love being able to write private
notes in my Planner before I need to do anything else.
I met a few interesting new people last week. I had a few wonderful
conversations, too. I really appreciate the breadth of the things W
and I can talk about. I also really appreciate the insights that Ian
shared with me about business and sales.
I’m looking forward to another week like the last one, or maybe even
better. I plan to draft the quantitative section over the next few
days, and have brought my textbook and thesis binder to work. I’ll
soon have everything I need for the paperwork to extend my study
permit, too. I’ve got good questions for my interest interviews, and I
look forward to grilling people to find out more about their work
environment and their team.
My personal goals include doing more exercise – maybe 110% of my goals
last week, to be tracked on Facebook? – and writing one or two good
blog entries. My people goals include catching up with friends and
getting to know new people over a walk or a beverage—three already
scheduled this week, and one scheduled for two weeks from now!
Happy Monday! What do you do to switch yourself into weekday mode?
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Life has a way of creeping up and surprising you at the strangest
moments. Today I had my “Oh my goodness, I’m actually a graduate
student” moment. W. and I were talking about the development of
expertise. We were planning how to spend our leisure time. I mentioned
this little tidbit I picked up from somewhere: expertise takes around
10,000 hours to develop. This is around ten years of practicing three
hours a day, and you can start now.
W. found this bit of trivia interesting. I told him how I remembered
reading the abstract but hadn’t tracked down the paper. Naturally,
this made me want to look it up. While I was taking a break from
writing my thesis, I looked up the webpage from which I got the
tidbit. It cited two books. The Toronto Public Library didn’t carry
the books, so I searched for other citations and full-text copies of
The University of Toronto has an awesome research library. Granted,
there were a few papers I couldn’t easily access, but I could get
copies of all the seminal works. Not only that, but the academic
search services even let me filter through the papers that cited these
works to see follow-up papers in computer science and engineering.
Which brings me back to my zomg-I’m-a-graduate-student moment: an
off-hand comment during a casual conversation prompted me to look up
not only the original paper but also the papers that cite it. I have
access to such a vast array of knowledge through my university
library. *And* I know how to read the research papers now, and maybe I
can even translate them into ordinary-speak…
Two years of my life in exchange for access to centuries of knowledge.
Not a bad deal, not a bad deal at all.
How do you know if an idea is innovative? You might feel that your pet
idea is amazing, only to find out it’s not only obvious but can
already be found in several open-source implementations. (Been there,
done that, got the T-shirt!) Patent searches are difficult because
patents are intentionally vague. Your best bet? Ask subject experts,
or just put it out there and see if anyone complains. As long as it’s
innovative to some people, it’s okay, right?
I wonder if the most missed opportunities, however, are when we
don’t think an idea is innovative, when we think it’s blindingly
obvious to everyone. Some things come naturally to us because they
makes sense given our experiences and our situation, and we forget that
even if we’re in the same situation that other people find themselves in,
our experiences give us a unique perspective on things. How can we
recognize our innovative ideas if we think we’re ordinary?
Here’s what research into creativity and expertise has to say:
The empirical evidence on creative achievement shows… that
individuals require a long preparatory period during which they master the
relevant aspects of that domain until they are even capable of making
creative contributions to the domain. … Extended education is, thus,
necessary even to recognize major innovations and distinguish them from
products matching acknowledged achievements previously created by earlier
eminent performers. – K. Anders Ericsson, 1998
In order to recognize that something is new, you should know the old
stuff. Pretty straightforward, right? That can involve a lot of
work. Even in science and other well-documented fields, people specialize
because they can’t keep track of everything going on. Where’s the pay-off
for this work?
…the extended education of expert performers primarily
elevates the level of play and search by providing the appropriate tools
and the rich knowledge about previous achievements. – K. Anders Ericsson,
The more you know, the more you can play with, the wider the solution
space you can explore. Every programming language you learn opens up new
worlds for you. Every tool you try out adds value in a combinatorial
explosion. The further you go, the likelier it is that you come up with
ideas that few other people could have come up with, too. And the more you
learn about what’s already there, the better you’ll be at recognizing when
Right. But you don’t have time to do that. So what can you do?
Here’s how I deal with personal-level ideas:
If an idea seems innovative to me, it’s probably innovative for at least
one other person. If I can, I want to find that person and make his or her
life better. ;) If I come across lots of people for whom this is a new idea, I
might really have something good on my hands.
If an idea seems obvious to me, I’ll keep it in mind anyway, and I’ll
share it with other people. Chances are, it’s innovative for at least
one other person, etc. Sometimes I’ll realize I have cool ideas by
just talking to other people and thinking about how we deal with things
differently. I usually share the details of my little idea as a blog
entry because I just know I’m going to run into more people who
want to hear about it. I almost always come up with even better ideas
while I’m describing the original one. So I really like sharing
ideas with people, especially people who share their own ideas with
me. We all grow.
I’m not too concerned yet about Really Innovative Ideas that need IP
protection. I’m just practicing the skills of coming up with good ideas
and making them happen. I have a growing collection of the cool ideas I
spot or come up with, which I keep on index cards because index cards are
the best for rapidly flipping through stuff. Starting with the idea that
everything is innovative to somebody, the task then becomes
one of filtering through this whole list of ideas to find one or two that
can make someone incredibly happy. Sometimes I’ll start with that someone
in mind, and then my brain will kick into high gear and come up with
suggestions. (I love that!) Sometimes I’ll start with a cool idea
and then, just for fun, see what I can apply it to and who might like it.
Is an idea innovative or not? I don’t think it really matters to me. I
have a feeling it should matter—after all, I’m currently doing my
master’s research—but I’m much more interested in whether it’s
worth it to find people it’s new to (and everything is new to
someone, which you know if you’ve ever tried teaching someone division),
and what else I can do with the idea. That’s why anyone who spends
a few minutes with me at a networking event will come away with
bucketloads of ideas and things to check out if they give me any sort of
clue about their interests. That’s why I love listening and sharing
stories, because that helps me add people’s experiences to my idea pool
and lets me exercise my brain.
And then it becomes true: the more I learn and try out, the
more ideas I have to play with, the more clearly I can recognize when
most people will think that an idea of mine is crazy or cool. And
that’s not work – that’s fun! So I think that’s a great way to
practice being innovative. Don’t worry if your ideas are innovative
or not! You’ll always be able to find people who’ll think those
ideas are new and useful (although in some cases, you’ll have to look
very very hard). If these ideas make your life better, go for it. If
they make other people’s lives better, great! As you practice, you’ll
learn more and more about what other people think and how other
people think, and you’ll get not only a better sense of what’s new but
also what could be!
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Last Wednesday, I shared this amazing anecdote from a research paper
on expert levels of performance (Ericsson, 1998) about the Italian
According to my father’s account, during one of his
concerts Paganini experienced a problem—one of the strings on his
violin broke; after a brief pause, he continued playing the music on
the remaining string. A little later another string broke but he still
resumed playing. Yet another strong broke, and Paganini finished
playing the concert on a single string while producing the most
beautiful music. Such a demonstration of an immediate unexpected
reorganization of one’s music performance is mind-boggling.
So what’s the explanation for this amazing feat of genius? Ericsson
went on to explain that in the 19th century, performers generally
composed their own music. Paganini set himself the creative challenge
of composing musical pieces that could be played on only one string,
developing new techniques along the way.
The audience didn’t know that, of course! Paganini started off by
playing the pieces on all strings. Easy enough if you’re used to
playing them on one string! Ever the showman, Paganini would sometimes
intentionally snap the other strings in the course of his performance,
finishing—to great applause—on the single string that he’d planned
So what seems like a miraculous gift is really more about lots and
lots of practice and preparation, with a little bit of trickery thrown
Now I have a sneaky suspicion that I’ve seen this trick before. Not
only that, but I completly fell for it too! I was in Tokyo watching a
shamisen performance. In the middle of a frenzied passage, the
plectrum a blur over the instrument’s three strings, snap! went one of
the strings. Not a problem! He adjusted the tuning peg and kept on
playing! I was *so* impressed. But now I’m onto you, Mr. Shamisen
Player. You probably break strings all the time while practicing. You
might have even been playing a one-string piece and had snapped your
strings intentionally to impress us. Hah!
Do we have anything like that in IT? What’s our one-string piece with
which we can astound other people?
Ericksson, K. A. (1998) “The scientific study of expert levels of
performnance: general implications for optimal learning and
creativity.” High Ability Studies, 9(1), pp75—100
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Follow up: JM Ibanez
and from Paul Lussier:
Practice can’t account for all of it, actual, real life experience
handling catastrophes and routing around unforseen problems on the fly
helps a lot :)
Paganini obviously knows his music and his instrument to such a level
that he’s able to pull this type of thing off. But anyone so versed
in music could do the same thing. Ever listen to extemporaneous “jam
sessions” from the likes of Eric Clapton, BB King, Jimi Hendrix, Joe
Satriani, Pat Methany? They’re all unbelievable guitarists who can
make the guitar do things you never even dreamed possible.
My manager, at 2:00am, faced with a dual drive failure in a mirrored
system running an ancient, monolithic, non-moduler Linux kernel
specially compiled with certain drivers long since lost, pulled off an
unbelievable feat of grafting a very recent, very moduler 2.6 kernel
from a Knoppix CD onto this system and was able to get it back up and
serving NFS long enough to move the entire terabyte array to a new
It’s the same thing. Years of practice and familiarity coupled with
knowing *what’s* possible, then working around catastrophe using this
knowledge and experience!
Someday you’re going to pull off the impossible too, but it won’t seem
so hard to you. It will just be “the natural thing to do” given the
circumstances at the time. To everyone else, it’ll be a miracle :)
Remember what Arthur C. Clark said:
“Any sufficiently advanced technology is indistinquishable from magic.”
Where “sufficiently advanced technology” can be defined as any area in
which you are more expert than the average person :)