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Sketchnotes: ENT101 Business Plan and Other Communication Tools–Veronika Litinski

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This talk is part of the free MaRS Entrepreneurship 101 series (webcast and in-person session every Wednesday). Feel free to share this! You can credit it as (c) 2012 Sacha Chua under the Creative Commons Attribution 2.5 Canada licence. Click on the image for a larger version of sketchnotes.

20121205 ENT101 Business Plan and Other Communication Tools - Veronika Litinski

Check out my other ENT101 sketchnotes, or other sketchnotes and visual book notes!

Text:

MaRS ENTREPRENEURSHIP 101
Dec 5, 2012
#ENT101
Veronika Litinski
BUSINESS PLAN AND OTHER COMMUNICATION TOOLS

Announcements:
Dec 12 Meet the Entrepreneurs
Jan 9 Lived It Lecture
Dec 10 Substance of Silicon Valley

idea -> product
(with lots of help!)

Business
profitable
product ideas

idea -> (build) product -> (measure) data -> (learn)

You are building a PROFIT ENGINE
must be SCALABLE
must be PROFITABLE

Work with your customers
1. What do you do?
2. Who cares?
3. How do you make money?

customers ->
strategic partners ->
investors ->
employees ->

Executive summary
Presentation
Whitepaper
Business plan

What are your milestones?

Problem
domain knowledge

Path
investigate, compare, test purchase
Revenue model
Demo/prototype
Marketing equation

Proof
Key members
Scalable solution

CUSTOMER DISCOVERY
Problem -> Solution

What?
What is quality?
Don’t get stuck in jargon!
-> use customer words

Toolkit
presentation
executive summary
Business plan with projections
visual assets are powerful!

Develop the right METAPHOR to help people anchor an idea.

Business plan
You want investors to be EXCITED about YOU.
Be visible online, too.
meet in person!

PLANNING vs SELLING
-> good for dealing with distractions
Understand biases and work with them
availability ->
representative ->
escalation of commitment (handy!) ->
Pick info carefully

Know your audience (not just tech) and BUILD YOUR STORY.

Social media
Become an expert.
When you’re ready for thought-provoking

Value proposition
Discover with your customers

Business planning and communication
These people know their stuff

checklist (see slides)
video: problem and solution, short

CONTEXT
value proposition
brand
profiles
case studies

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Sketchnotes: Visual Problem-solving–Dan Roam (DAN ROAM!)

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Dan Roam (Back of the Napkin; Blah, Blah, Blah) was in Toronto yesterday to give a talk on visual problem-solving at the Rotman School of Management. I like to think that I was cool and composed during the post-talk book-signing, but really, the only reason I didn’t get a picture with him was because I was too busy trying to not hyperventilate about the fact that he recognized me from Twitter and said he liked my work. =)

I did ask him to sign this sketchnote, though. 20121204 Visual Problem-solving - Dan Roam

“Whoever best describes the problem is the most likely to fix it.” That reminds me of SPI 046: Building a Lucrative Business with No Ideas, No Expertise & No Money with Dane Maxwell, a Smart Passive Income podcast that dove deeper into defining problems and building businesses around them. Nugget from that one: “If you can define the problem better than your target customer, then they will assume you have the solution.”

Check out my other sketchnotes for one-page summaries of business and technology talks. Look at Rotman’s upcoming events calendar for other cool speakers!

Text from the sketchnote, to simplify searching:

Whoever best describes the problem is the most likely to fix it.

Say more with less: ideas -> pictures (easy to share, easy to act on)

Stories:

  • Best – Boeing: built in 17 countries; challenge: languages; solution: all communication is visual
  • Worst – Politics: challenges: intentional obfuscation, outcome is so many words
  • 1974 Dr. Arthur Laffer – taxes; If you reduce taxes, you might increase revenue. Napkin sketch.

We can solve our problems with pictures. Simple drawing is okay. 75% of brain = vision. We are highly visual people. But we teach linear, verbal thinking in school!

detail + big picture. We think detail is intelligence. Power on your visual operating system. You can recognize ~100% after delay. You can figure out time from simple images. Our memory uses images and then we translate

The six ways we see:

  • who/what: portrait
  • how much: chart
  • where: map (how things fit, what’s missing)
  • when: timeline; also, motion
  • how: flowchart
  • why: equation (now + change = new)

Maybe it’s enough to draw 6 simple pictures

Drawing – you don’t have to remember anything!

Why visual thinking? Run away from death by Powerpoint.

Tools: Tablet PC (can use mouse as well), PowerPoint – pen tool

Wong-Baker pain scale; maps: spatial relationships; time: we recognize the when through the change in the where in the what.

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Sketchnotes: Lean Startup Day

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Update: Watch the videos / view the slides!

Sketchnotes from all the talks at Lean Startup Day 2012 (MaRSDD local content in Toronto + livestreamed talks from San Francisco!)

You can view or copy these notes from Dropbox or browse through the gallery below. Feel free to share the images under the Creative Commons Attribution Licence!


What people said:

Interested in Lean Startup? Check out the Lean Startup Conference or my other sketchnotes too. Other notes from around the Web: community notes, Trevor Lohrbeer.

Visual learner? Check out my other sketchnotes and visual book notes!

Event organizer or conference organizer? I’d love to help you help your attendees remember and share key points. Talk to me about sketchnoting your next event!

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Sketchnotes: Angel Hack Toronto pitches!

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Sketchnotes from today’s pitch afternoon – 62 2-minute pitches from the different teams in Angel Hack Toronto. Lots of great stuff! Feel free to share these visual summaries under the Creative Commons Attribution License.

20121202 AngelHack 1 20121202 AngelHack 2 20121202 AngelHack 3 20121202 AngelHack 4

See the AngelHack Toronto presentation list for links to short descriptions.

Like this? Check out my other sketchnotes for business- and technology-related visual summaries. Want me to draw for you? Get in touch!

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Sketchnotes: The 5 Key Elements of a Better B2B Content Marketing Strategy–Nolin LeChasseur

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Nolin LeChasseur of Brainrider shared these 5 key elements of a B2B content marketing strategy:

  1. Prioritize measurable objectives
  2. Articulate the business you’re in using customer terms
  3. Profile target customer segments
  4. Identify content that’s working now
  5. Develop content aligned with what your customer wants to know

Click on the image to see a larger version.
20121129 Brainrider - The 5 Key Elements of a Better B2B Content Marketing Strategy - Nolin LeChasseur

For more details, check out the slides and the video of a previous talk!

Like this? Check out my other sketchnotes for business- and technology-related visual summaries. Want me to draw for you? Get in touch!

Text:

The 5 Key Elements of a Better B2B Content Marketing Strategy

CUSTOMER-focused content that demonstrates ExPERTISE
– supports programs
– easy to share
– measurable performance

BETTER CONTENT IS NOT ABOUT YOU

Solve problems

Google – popular searches: Not branding, but problem solving

Key questions:

What’s my problem? Define, build consensus
– Trends
– Benchmarks
– Analysts
– 101, How-to

How do I fix it? Different approaches
– Comparisons
– Assessments
– Pitfalls

Are you right for me? Credentials, decisions
– How to buy
– Business case
– Expertise

Align it with your programs!

Acquire -> Nurture -> Determine sales readiness

1. PRIORITIZE MEASURABLE OBJECTIVES

Awareness: Find you
Acquiring prospects: Identify and give permission
Nurturing prospects: Active, Engaged; Segmented interest, profile info
Determining sales readiness: Qualified leads, readiness to buy
(Retain/cross-sell/upsell)

2. ARTICULATE THE BUSINESS YOU’RE IN USING CUSTOMER TERMS

I’m in the good times business.

3. PROFILE TARGET CUSTOMER SEGMENTS

What do your best customers have in common?
Ideal customer?
Events/initiatives that create a need?
Ex: acquisition, repositioning

4. IDENTIFY CONTENT THAT’S WORKING NOW

What? How organized? Most engaging? What do people like about it?
Repurpose: anything > 5 min, split it up and repurpose
Make sure this is aligned with your business

5. DEVELOP CONTENT ALIGNED WITH WHAT YOUR CUSTOMER WANTS TO KNOW

Use their words

How to… Should we… How do I… Comparing… Do I need… Choosing…

Post-it notes: Group based on key questions, topics: 3-6 works well

Measure! Categories: engaging?
Reorganize: Format -> Customer needs

Examples: Empathica, STR, Livingston, Hubwoo

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Awesome Foundation Toronto pitch night: Kensington Mesh Network, Women and Tech, Lovecraft TO, 360 Screenings

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Got an awesome idea? Every month, the Awesome Foundation Toronto trustees get together and award $1,000 in a brown paper bag to the coolest idea and team!

20121129 Awesome Foundation Toronto - Kensington Mesh Network, Women and Tech, Lovecraft TO, 360 Screenings

Congratulations to Lovecraft TO – good luck with your project.

Check out Awesome Foundation Toronto or my other sketchnotes!

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Sketchnotes from #ENT101: Business Model Canvas–Mark Zimmerman

Posted: - Modified: | sketchnotes

This talk is part of the free MaRS Entrepreneurship 101 series (webcast and in-person session every Wednesday). Feel free to share this! You can credit it as (c) 2012 Sacha Chua under the Creative Commons Attribution 2.5 Canada licence. Click on the image for a larger version of sketchnotes.

20121128 ENT101 Business Model Canvas - Mark Zimmerman

Check out my other ENT101 sketchnotes, or other sketchnotes and visual book notes!

Text for searching:

MaRS ENTREPRENEURSHIP 101. NOV 29, 2012 : # ENT101
BUSINESS MODEL CANVAS

Not a static business plan
Learn – Idea – Build – Code – Measure – Data

Business Model Canvas

1. Who do you serve <- specific, self-referencing

2. What problem do you solve? Value proposition

3. How do people find you? Channels

4. What types of relationships do you have w/customers?

5. How do you get paid ? Revenue streams

6. What things do you do? Key activities

7. What resources do you need? key resources

8. What else do you need? key partners

9. What does it cost to operate this model? –> key levers, not all costs; Cost structure

Nespresso
Single-serve coffee cups
1970 invented
1976 patented
1986 launched
1988 … flopped

1989
Separate
machine from coffee

Pivot
Was wildly successful

Made Sold Sales Training Coffee Sales
3rd parties Independent retail Nespresso Direct to consumer

30% compound annual growth rate! –> 20 billion capsules!

Business idea
Hypothesis

Read the Lean Startup: Innovation accounting

Great way to communicate with your team, too. Whiteboard!
Take pictures!
What did we do before? Colour-coded Post-its

Homework:
Draw this & test your assumptions,
box by box
falsifiable hypothesis

Nespresso

Coffee machine makers
Distribution
brand patents factories
Marketing production logistics (NEW)

Restaurant quality espresso at home

Retail Nespresso call centre boutiques
Member

High end households

Distribution and sales
marketing
manufacturing

Capsule sales
hardware sales

Fit your value proposition on a Post-It
Whiteboard + Post-Its = awesome

Great for talking to other people
(potential team members, cofounders, staff)

When you’ve got it mostly figured out, make it visual!
but don’t let pretty pictures
stop you from changing it!

Books to Read
Business Model Generation (& lean startup)
Running Lean

Q&A
Q: Business plan vs model?
A: Depending on investor. Concise summary / outline in business model canvas + spreadsheets, plan.
Q: Shortcomings?
A: Lean canvas may be better for some. Defensibility not particularly called out in the canvas
Q: Nespresso pivoting?
A: Customer research, etc.
Q: Very general?
A: Most startups aren’t killed by competition –> usually other reasons. Try making for competitors too?
Q: Evaluation tips?
A: Validate each of the boxes. Canvas can’t tell you if something is a good idea or not
Q: Updating?
A: Be objective about what you put on the business model canvas. change after experiments
Q: Reminder why you’re doing this value?
A: Yes, that’s part of it! Jolts you out of =(

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