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Made my largest sketchnote ever! Painting the MaRS Lean Startup Day banner

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This video doesn’t cover everything – there’s a gap in the middle when we started painting. I have to figure out how to reliably do time lapses with my phone or computer. =) This was fun, though!

Nathan Monk and Jennifer Marron reached out to me with this cool idea – in addition to sketchnoting Lean Startup Day at MarsDD on Dec 3, why not sketchnote the banner as well? I told them I’d never worked on anything that big, but they were up for the experiment and I was too. They rounded up canvas and paint, booked the boardroom, and away we went.

I started by drafting possible layouts using pencil and paper. They suggested some ideas to feature on the banner, and I added quick sketchnotes: an unfinished robot for the minimum viable product, arrows for “pivot or persevere”, and so on. I copied key elements of the first draft onto a second draft, and that was good to go.

Based on the proportions of the paper, we cut the canvas to roughly 68” by 120”. Coming from years of sketchnoting on a laptop screen (and doing the occasional blackboard/easel pad), it was certainly quite a new experience! It was so tall that I had to stand on a chair to reach parts of it. Glad to see that the proportion lessons I’d taken in art class paid off, though – I found it easy to work with the large space.

We started by taping the canvas to the wall and chalking outlines. I used my measuring tape to find the center and scribe a circle around it (hooray for high school geometry!). Then I lightly chalked the outlines of the MaRS logo and the sketchnoted quotes while Nathan and Jennifer chalked in the partner logos.

After chalking the layout, we stepped back to see what it looked like. It looked great! Then the duct tape gave way (canvas is heavy!), and we unanimously decided to move it to the boardroom table for the actual painting. If it collapsed that way while painting, we’d suddenly have an abstract art piece on our hands! We spread plastic wrap all over the boardroom table and the floor, set out the paints, and got going.

While Jennifer focused on the partner logos, I painted the MaRS logo, the Lean Startup Day arrows around it, and the sketchnote-style concepts surrounding the logo. We completed the banner in around 4 hours – about 1.5 hours to design and chalk it, and 2.5 hours to fill everything in with paint and touch up with white to cover up mistakes. The materials cost less than $200 – maybe $150? – and that was with way more paint than we needed, since none of us had any idea what to work at that size. I couldn’t get a good picture of it, but once it’s up on Dec 3, I’ll be sure to.

That was fun!

Lessons learned:

  • It’s okay to not get things exactly right, so don’t worry about not having a projector or other tools.
  • Chalk lightly and with a light colour so that it’s easy to brush off mistakes!
  • Have lots of small brushes on hand for detail work.
  • A little paint goes a long way.
  • So does a sewing tape measure.
  • White (or something close to your background colour) makes a great cover-up.

2012-11-23 12.08.56

2012-11-23 12.09.38

2012-11-23 12.09.28

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Sketchnotes: Venus Ventures Town Hall

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Click on the image for a larger version. Please feel free to share this under the Creative Commons Attribution Licence.

20121122 Venus Ventures Town Hall

If you like this, check out my other sketchnotes!

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Sketchnotes from #ENT101: IP Management – Creating Value by Protecting Knowledge-based Assets – Nathaniel Lipkus, Matthew Powell, Ashlee Froese

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This talk is part of the free MaRS Entrepreneurship 101 series (webcast and in-person session every Wednesday). Feel free to share this! You can credit it as (c) 2012 Sacha Chua under the Creative Commons Attribution 2.5 Canada licence. Click on the image for a larger version of sketchnotes.

20121121 ENT101 - IP Management - Creating Value by Protecting Knowledge-based Assets - Nathaniel Lipkus, Matthew Powell, Ashlee Froese

And here’s how I drew it…

Check out my other ENT101 sketchnotes, or other sketchnotes and visual book notes!

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MaRS Entrepreneurship 101 Nov 21, 2012 # ENT101
IP MANAGEMENT: Creating Value by Protecting Knowledge Based Assets

NATHANIEL LIPKUS, Intellectual property
MATTHEW POWELL, patents
ASHLEE FROESE, trademarks

Do you use NDAs instead of stronger intellectual property protections?

Non-disclosure agreement costs a ton to enforce !

ONLY 20% of Canadian science /tech businesses – IP protection

Types: Patent, Trademark, Trade secret, Design, Copyright

IP has value!

PATENTS
design around
Control over how an advantage reaches customers

ex: do you need to reinvent the smartphone?

Is it patentable? New, Useful, Non-obvious

Process for sharpening images
Picture copyright

Patent laws <– Strict !!
Public disclosure
Use (ex: commercial)
offering for sale
actually selling it

Patent –> making something PUBLIC in exchange for control

Disclosure
Claims – Patent

Patents are granted on a per-country basis
Patent fee deferrals
Patent cooperation treaty –> options to file (30 months!)

Patent process 1 2 3 4 5
1. Understand inventorship & ownership
2. Prepare patent application
3. File the patent
4. Negotiate with examiner
5. Granted !

That’s too broad
Okay how about this?

Patents Vs. Trade Secret (Shhh…)
Public | can’t stop independent
control | others can protect details
that can be reverse engineered

TRADEMARKS
Your company reputation!
Not just names
mass of consumers

Non-traditional trademarks
3D designs, Colour, Sound ex: M&M Lion, distinguishing guise: Nesquick bottle: bunnies!

Recommended!
Generic -> Descriptive -> Suggestive -> Coined

Some exceptions:
The Beer Store
The more distinctive, the easier to protect.

Do your due diligence! (Is this viable? What’s out there?)

Best way

#1 Trademark registration
–> formal ownership
–> easier litigation
–> can be renewed forever
–> useful for internet also www.
The Living Brand
Keep an eye on your brand
Use it

Ex: escalator, Zipper, Kleenex, Aspirin… becomes generic term!
Update as needed, audit what’s going on

Online: Other people w/trademarks, Cybersquatters
Reserve your space

GOOD HOUSEKEEPING

1. Know your IP: Invention disclosures, spreadsheets

2. Ensure IP Ownership
Contracts — employees, contractors,etc.
Audit IP periodically
Start … … … …

IP HURDLES VS BARRIERS
Patents –> license? invalidate?
Trademarks –> license? modify?

Ex: Samsung vs. Apple
patents between user interface and hardware
Example: Gilead -] licensed HIV drugs to manufacturers in developing countries

Q&A
Q: Lean Startup?
A: Few things can beat being first to market in some industries. Patents–> maintian competitive advantage
A: Don’t forget about IP benefits
A: Can file for proposed use –trademarks?
Q: Business method patents, patent trolls?
A: Not healthy.. Moral discussion? Hybrid–>research labs. Nonpractising entities
Software patents: seat at the table. Challenge with prior art. Problems with patent system.
Q: enforceability of software patents?
A: Yes, if valid.
A: Not algorithms, but processes.

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Sketchnotes: Girl Geeks Toronto: Vexed in the City

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Click on the image for a larger version! Please feel free to share this under the Creative Commons Attribution Licence.

20121119 Girl Geeks Toronto - Vexed in the city

This talk was organized by Girl Geeks Toronto. If you like this, check out my other sketchnotes. Check out Andrea’s sketchnote of the same event, too!

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Sketchnotes from #torontob2b: Dragging an Organization into the Digital Age; 7 Steps to Social Media Success

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Brainrider hosts these wonderful monthly meetups for marketers (digital and traditional) in Toronto. Click on an image for a larger version of the sketchnotes. Feel free to share these under the Creative Commons Attribution 2.5 Canada licence!

Dragging an Organization into the Digital Age – Sarah Major and Jeanie Hendrie

20121115 TorontoB2B Dragging an Organization into the Digital Age - Sarah Major and Jeanie Hendrie

7 Steps to Social Media Success, Richard Marginson

20121115 TorontoB2B 7 Steps to Social Media Success - Richard Marginson

Like these? Check out sketchnotes for previous #torontob2b meetups or my other sketchnotes!

Text:

DRAGGING AN ORGANIZATION INTO THE DIGITAL AGE
Sarah Major and Jeanie Hendrie
#torontoB2B
Nov 15, 2012

First!
Content strategy and framework
Current clients start conversations
Associates engage
Prospective associates
Great place to work

Rest of the world
SEO, etc.

Anchor
-> Outpost
-> Outpost
-> Outpost

What questions do clients ask you? What language do they use? -> Organize into framework -> Blog categories (Targeting, Brand strategy, …)

Plan on a page
Goals
Ways of working

Translating analogue behaviours to digital

Content strategy is not permanent.
BrainRider
-> Review using data

Analytics: tie it back to goals to make them actionable

Generate Content
Views
Posting momentum

Expand deployment
Reader loyalty
Length of stay

Fostering engagement
Client breakdown
Comments

drum up internal engagement
highlight client comments

Video objectives
Share and celebrate
Recognize and reward
Have fun!

Evolution of SKW
Before and after
Stats
Blog team

Challenge:
Keeping writers writing, otherwise stale!
-> buckets of inspiration

Q: Guest bloggers?
A: Clients co-write some posts. Those are very successful.
Q: Most commented vs most read?
A: Often different.

7 STEPS TO SOCIAL MEDIA SUCCESS
Richard Marginson (@RickyInMotion)
#torontoB2B
Nov 15, 2012

Word of mouth of SUPER STEROIDS
listening
connecting
publishing
Chris Brogan

One-to-one dialogue

1. Got the vision? Get the support!

Not the decision-maker?
GET BUY-IN.

Community manager

monthly, etc.
Steering committee
–agency
Community manager
-SMEs
-Editorial

2. Who knows your BRAND better than

YOU?
Be engaged instead of handing it all

off to an agency.

3. Start with free tools.
Understand what your customers see.

4. Rules and guidelines are important.
– resolve ambiguity

5. Engage!
converse
comment
curate
create

6. you’re already making a ton of

stuff.
Reimagine it for social media

purpose -> content -> measurement

7. Measuring success
mentions per day
positive, negative, neutral
trends, opportunities, threats

Google authorship, Bing and Klout,

Google Panda update

Social proof
Restaurant
full of your friends.

Q: Talking to clients?
A: Survey, key search terms, call

centre, content..
sales team may also know, can

summarize over many customers.

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MaRS ENT101: Meet the Entrepreneurs: Life Sciences & Healthcare – Peter Adams, Joel Ironstone, Trevor Van Mierlo, Alex Hodgson

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This talk is part of the free MaRS Entrepreneurship 101 series (webcast and in-person session every Wednesday). Feel free to share this! You can credit it as (c) 2012 Sacha Chua under the Creative Commons Attribution 2.5 Canada licence. Click on the image for a larger version of sketchnotes.

20121114 ENT101 Meet the Entrepreneurs - Life Sciences and Healthcare - Peter Adams, Joel Ironstone, Trevor Van Mierlo, Alex Hodgson

Check out my other ENT101 sketchnotes, or other sketchnotes and visual book notes!

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MaRS ENTREPRENEURSHIP 101: NOV 14, 2012 # ENT 101
MEET THE ENTREPRENEURS: LIFE SCIENCES & HEALTHCARE Moderator : Peter Adams

JOEL IRONSTONE, SenoSense, personalized breast cancer risk

Early stage: The more value you can CREATE without burning – LESS STRESS
Ramen
First 1000 devices: outsource to med. device manufacturers, dropship
People vs. Money : Can flex in people, Can’t flex in money
Note: there’s only so much equity
Kids & risk aversion?
Balance? Carve out / opt in to time outside work
Why: Creating a company OUT OF NOTHING
Business Partner: Compatible, complementary
Worst mistake? Don’t go too far from your gut.
Ontario: SRED, Angel investors
Want $…? More post-financing business support

———–

ALEX HODGSON, 1Degree Bio, Product review for scientists

Business Partner -> Skin in the game

Biggest challenge: Trying to do everything. ASK FOR HELP!

Can’t buy PASSION. My team is full of entrepreneurs

Worst Mistake? Forgetting friends & family

Mentors help you not miss stuff.
Naming? domain name, etc
I expected things to be faster. Don’t beat yourself up over that .
Also mistake: Image above all – uncomfortable!
Talk about the MISTAKES, not just Fluff.
The path CHANGES. There are a lot of low points. Iteration is important
Why: Didn’t see something like this, so I built it.
Bootstrapped 18 months. stressful, but worth it
grants, programs; Went all over to find funding
Ontario: More conservative
Critical of idea? Why? Merit? nuggets
Balance: Still learning. cyclical. Time is not free
Full commitment to startup? It depends. Be honest re: milestones
Hiring? one person at a time. be choosy
Toronto: 4th Largest research centres

TREVOR VAN MIERLO, Evolution Health Services, Changes people’s behaviour

Balance: You can control your schedule
Low points: Firing People
If you want to grow, you’ve got to move to the STATES, but Ontario is a good test bed.
Your first customers will wonder why you have a fancy office
Why? Expanding an idea – follow that path
hiring? MaRS is fantastic for finding people
What do you have to lose? OPPORTUNITY
naming? Don’t let it stop you. Build your product
What do you want? be clear before finding investors. OUTCOME
It is a path of DISCOVERY. Go in with an open mind.
Plan – FICTION
International advisors, caution
Growing: stages > big bang

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Sketchnotes: ENT101: Value Proposition–Joe Wilson

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This talk is part of the free MaRS Entrepreneurship 101 series (webcast and in-person session every Wednesday). Feel free to share this! You can credit it as (c) 2012 Sacha Chua under the Creative Commons Attribution 2.5 Canada licence. Click on the image for a larger version of sketchnotes.

20121031 ENT101 - Value Proposition - Joe Wilson

Check out my other ENT101 sketchnotes, or other sketchnotes and visual book notes!

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MaRS ENTREPRENEURSHIP 101 (#ENT101). OCT 31, 2012
VALUE PROPOSITION JOE WILSON
New tool: Value Proposition Generator
Workbook: Crafting your value proposition marsdd.com/toolkit

I have a great business idea
BLAHBLAHBLAHBLAHBLAH Chemical Polymers BLAHBLAHBLAHBLAHBLAH nanotube wrapping BLAHBLAHBLAHBLAHBLAH

Everyone will want one!

BLAHBLAHBLAHBLAHBLAH Chemical Polymers BLAHBLAHBLAHBLAHBLAH Carbon nanotubes BLAHBLAHBLAHBLAHBLAH

Don’t be that guy!

Sounds exciting! What is it? But what’s the business value? But why?

Value Proposition
WHAT you’ve got –> hypothesis to test
& for WHOM
& WHAT VALUE

Learn startup: tweak!

A value proposition is NOT A…
– Elevator pitch (hook)
– Marketing tagline
– Mission Statement

Q: Testing vs secondary market research?
A: Everyone needs to get out and talk to people. Learning opportunities.
Q: Uniqueness? Living Social / GroupOn
A: Copying is possible. Industry leaders / exponential growth usually need tobe unique. MaRS is interested in new products and new business models.
Q: Must be quantifiable?
A: Doesn’t have to be B2B good to have at least 1.
Q: Prototying?
A: Next week’s lecture, also, IDEO

UNIQUE Specific combination

DIMENSIONS: What, for whom, Values

WINNERS
“…off-priced… international sourcing…”
Department store that offers fashion-conscious consumers the latest brand names at up to 60% off.

economical & easy-to-use
chemical additive that allows — Now ! get it!
Paint manufacturing companies
To reduce the environmental impact of their products

Don’t try to sell to everyone at once

Value prop1, Value prop2, Value prop3

Google
“patented page-ranking algorithm”
Search engine that allows internet users to find (are they really Google’s customers?) relevant information Quickly & easily
Advertisers: Search engine that automatically provides advertisers with potential customers tailored to the ad content, increasing click through rates & conversion rates.

Value != Feature

Understand target customer
Rolls-Royce flying plane incentive

Overt, quantifiable business value
– lower risk
– save time
– save / make money
– enabling functions
– customizable
– convenience
– quality

latent, emotional values … and more
– newness
– status
– aesthetics
– health
– usability
– social inclusion
– ethical
– environmental
– self actualization

PROCESS

Steve Blank
State hypothesis -> Test hypothesis -> Test concept -> Verify
Verify: confirm minimum viable product, Iterate, Exit!
Whole product
Day in the life scenario: Before–> after

Get out of your office!
Talk to customers
Running Lean: Scripts! Analysis! Words!

Watch how people behave
Don’t forget market research: MaRS

Value proposition designer
products & services
gain creators
pain relievers

Customer empathy maps
Gain
Pains
Customer jobs

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