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Reflecting on introductions

SCHEDULED: 2010-07-31 Sat 08:00

Introductions. I’m thinking about this because I feel odd when Judy Gombita (@jgombita) enthusiastically introduces me as a tech evangelist rock star, and I need to tease out where that comes from.

I recognize her introduction as a gift, and I appreciate it. Where does this reticence come from?

One-up

Part of it, I think, is not wanting to be lumped in with self-proclaimed experts. It seems you can’t throw a link without hitting a social media guru these days. While it’s great that people are excited about this and are working on helping businesses and people learn, I don’t know if we know enough about social media to be experts in it yet.

Relatively, maybe. There are people whom you can help, even if you’re just starting out. You don’t have to be an expert to help. You don’t even need to be an expert for people to find you. (It’s like fame. If you have to say you’re famous, you aren’t. If you’re famous, you don’t have to say it.)

There’s so much mystique about “expertise”–or “eminence”, another term that comes up at IBM often these days. I feel a little weird about it, even though I’m currently working on an expertise location initiative. (I think of it as about finding people. That helps.)

Expert, rockstar, guru, maven, and all of these other “one-up” nouns make me feel odd. I’ve always had a problem with articles listing me as “self-proclaimed geek”, despite the fact that I’ve got “geek” on my card, website, and e-mail signature. If we have to qualify the word “geek”, I’d rather use “self-confessed.” A minor tweak.

In the past, I’ve kidded about “domestic goddesshood” and being a “geek goddess”, but always as a joke.

I like being on the same level as people. It’s hard enough helping people believe that they could write/blog/bookmark/participate in communities/program/draw/follow their passions. It’s almost impossible if they think, “Oh, that’s very well and good for you because you’re you, but I could never do it.”

I remember when I was teaching university freshmen the joy of programming. Some were intimidated by the way I could read a program upside down and ask questions to help them debug it. I told them that was because I had spent a lot of time struggling with my own bugs and reading textbooks I didn’t quite understand. (I didn’t tell them that I started reading those textbooks in grade school, borrowing them off my sister’s shelves.)

Is this a gendered thing, the way women are taught to fold their hands and shrink into themselves while men are encouraged to boast of their achievements? But I wasn’t brought up that way, and I know many male role models who are competent and humble.

Nouns and verbs

Another thought that came up in the conversation with Judy: nouns versus verbs.

I don’t want to be known as a tech evangelist, rock star, or a social media guru. Nouns. Hype. (Where does the conversation go from there?)

I’d rather people focused on how I can help others. “Oh, you want to get started in blogging? Talk to Sacha, she might have tips.”

Not an expert. A co-learner. A co-adventurer.

Which makes me think that it might be good to experiment with my cards, because most of the time, “Evangelist” grabs people’s attention and then they focus on that, and there’s something missing. I like my e-mail signature better. The last line is: “My passion is helping people connect and collaborate. How can I help you make things happen?”

It also reminds me of why I like blogging and presenting. There are no introductions – or if there’s a bio, it’s brief. It’s having all these half-conversations open, inviting you to jump in without the awkwardness of the start.

Introductions

I think of how people come together in my tea parties. A small group, manageable. One or two conversations going on at a time. There are brief introductions: names, sometimes stories. But I don’t really introduce people. Instead, we jump into the middle of conversations.

My favourite connecting tool is the question. The more I know about people’s interests, the more I can ask questions that draw out those connections in larger conversation. I like listening to what people are talking about and connecting that to what other people can share. It’s okay to be quiet, too.

I do introduce people, from time to time. When we’re standing around at a crowded event and someone clearly wants to join the circle. When we’re having a conversation and something comes up that’s relevant to someone across the room whom my conversation partner hasn’t met.

Most of the time, I whiz past the introduction and head straight into common interests, shared issues, or some kind of understanding that we can build through conversation. Details and competencies and networking needs can emerge through the conversation. When I remember, I use people’s names often so that other people can remember their names.

One approach among many. I like it, though. It would be interesting to experiment with other ways to help people connect: let people do the normal introduction and small talk routine? elevator pitches?

But it’s fun skipping the titles and focusing on what people want to talk about. =)

Haven’t figured this out yet. There’s more to understand in here, somewhere. Here’s what I understand a little more clearly now:

  • I don’t like one-up nouns or titles because they create distance and risk backlash.
  • I like skipping introductions and jumping into the middle of a conversation. My preferences influence the ways I help people connect.
  • Might be fun to experiment: change my card, tinker with introductions…

    2010-07-29 Thu 09:05

Short URL: http://sachachua.com/blog/p/7289

Networking events

It’s my birthday, yay! (Happy birthday, Mom!) But I’m away at training, so the annual review + sketches will have to wait for the weekend. In the meantime, here’s something I was thinking about the other day…

I confess: I don’t go to “networking events” to meet people.

I go to eavesdrop on interesting conversations. I go to share and pick up tips and ideas. I go to practise avoiding the name/rank/serial number conversations (and in my small way, perhaps show people there is an alternative). I go to have fun connecting the dots. I go to work on remembering names and little details.

I’m not there to find a new job. I have an awesome one. I’m not there to find new friends. If the seeds of friendships are planted there, terrific. The real work happens outside the event, after all.

I’m there to learn from the conversations that people have with people other than me. It’s one of the reasons why I like having a group of friends over instead of talking to them one-on-one. Other people bring out different aspects of people that I wouldn’t see on my own.

What do I hope for? I hope that I can collapse the distance between people. I hope that I can share people and ideas and resources outside the event. I hope that a chance conversation might turn into a weak tie, and a month or several years down the road, into another connect-the-dots experience, another aha!, or another friendship.

So I seldom go to or organize networking events per se. I like going to events with a bigger purpose. DemoCamp, with its promise of interesting startups and ideas. Tea, an excuse for me to prepare treats and create a space for conversation. Conferences. IBM speed mentoring events in Second Life. (Yes, we have them, and they’re lots of fun.) Your typical stand-up-and-meet-people? Sometimes they’re the starting point of interesting conversations and reflections, like the ones I had with Neal Schaffer around sharing and with Judy Gombita about introductions. Sometimes they require lots of digging to get past the surface conversations.

Sometimes I wonder if I’ve crossed some kind of tipping point, where the scale effects of the Internet tend to work more for me than the hallway conversations and chance connections of real-life events. (Are search engine results like those serendipitous encounters, except longer-lasting?) I prefer writing and commenting and tweeting over speaking over the din; we reach more people, blossom into more conversations. I could be missing out on subtleties, which is why I go to events from time to time–to see and experience and reflect. But the world stretches before us, and why limit myself to this corner when we could enable aha!s all over?

/Thanks to Dennie Theodore for blogging about large events and nudging me to think about them!/

2010-07-30 Fri 07:40

Short URL: http://sachachua.com/blog/p/7291

Finding opportunities in a big company

DEADLINE: 2010-07-30 Fri 08:00

The Extreme Blue interns are wrapping up and starting their job searches, so Cate Huston asked me to share some tips.

One of the wonderful and intimidating things about being in a big company is that there’s such a variety of opportunities. How do you find the right one for you? I hope these tips will help people at IBM, and they might be useful for people in other big companies too.

Figure out what you’re interested in. Browse through open job posts. Talk to interesting people about what they do and listen for words that resonate with you. Explain what you’re interested in to mentors and ask them to help you translate and connect. (IBM: Follow the “Global Opportunity Marketplace” link on w3.ibm.com to see open job posts.)

Talk to people doing that kind of work. People are often generous with their time and insights, perhaps because they’ve received that kind of help in the past. Don’t be afraid to reach out to people and ask them for short interest interviews. Ask them what a typical day is like for them, what they like about their work, what they would like to change about their work, and what skills and characteristics would make someone a great candidate for that position. If you’ve got specific posts in mind, reach out to people on the team to see what things are like and if it might be a good fit.

Make it easy to keep in touch. You’ll meet a lot of people during your blog search. Make it easy for them to find out about you and keep in touch. Invest time into preparing a clear description of what you’re interested in and a resume highlighting relevant accomplishments, and link to it in your e-mail signature. If you blog, include a link to that in your e-mail signature as well. Subscribe to other people’s blogs to learn more about them and about other parts of the company.

If you give people enough time, they might even be able to create an opportunity for you. It takes a while to get clearance to create a new position, but if you impress the right manager, maybe he or she will create a role that makes the most of your passion and skills.

Be prepared for complications. Sometimes these things take longer than expected. Sometimes you run into odd paperwork needs. Hang in there, and have backup plans.

What’s different about searching for opportunities in a big company?

  • You can talk more openly about what you’re looking for and what you’re learning.
  • You’re surrounded by many potential mentors and contacts.
  • You can look people up easily.
  • Your previous supervisor will talk to your future supervisor probably quite frequently.
  • You can work out your transition plan with your previous supervisor and your future supervisor, instead of keeping it hush-hush.
Short URL: http://sachachua.com/blog/p/7288

Reflections from a tweetup

Although I like spending most evenings at home, I can occasionally be tempted out for a tweetup (at most once a week, to give myself time to recharge and follow up). Thursday night, I joined Judy Gombita, Neal Schaffer, and other folks at Crafted (135 Ossington) for yummy chocolate and conversation.

Isaac Ezer once told me that he goes to events to practice small talk. Even if none of the conversations bear fruit, he learns something from the practice. I like the way he thinks. It’s like the way I encourage beginners to think about social media. Focus on the immediate personal benefit, and let the social benefits be icing on the cake. You can’t make people comment on your blog, and you can’t force people to connect well with you in a five-minute conversation, but you can learn a lot in the process of reaching out. (More about asymmetric connection: Exercising my network)

The funny thing is that letting go of expectations makes it easier to connect. And that conversations turn out to be remarkably fascinating anyway. More about this if those conversations grow.

Networking tips

It turns out that talking to other people not only helps you learn what they know, but what you know as well. example, here are a few things that I apparently do well:

  • Having a card with a photo on it: Internet opinions differ on whether or not you should put a photo on your business card, but people I’ve met in real life have almost always expressed appreciation for little things to help them jog their memory.
  • Bringing my own nametag to an event, and pinning it on the right side: Yes, there is a correct side for nametags. See my braindump of conference networking tips for explanations and more advice.
  • Giving people an excuse to start a conversation: Sometimes it’s what I’m wearing – a hat, or ethnic touches in my outfit (in this case, a malong from the Philippines, worn as a skirt). Sometimes it’s my nametag, or the keywords on it. Whatever gets us past weather-talk.
  • Asking interesting questions: Instead of asking people what they do, ask them what they’re passionate about, or some other non-traditional question. It helps people break out of autopilot and gives them a chance to talk about something that excites them. If someone asks you what you do, turn the question into something you’re excited about, too.
  • Sharing: Many people struggle with finding the time to write or the courage to share online. Something about my perspective helps me shortcircuit that, becoming comfortable with thinking out loud. Must figure out what that is and how to share it.

Things to try at your next get-together.

I suspect I’m also getting the hang of remembering names, at least within a limited context and timespan. This is good. When you stop telling yourself that you’re bad at names and you start just having fun remembering them, you have fun remembering them.

Tweetups are particularly interesting because there’s an inherent promise of a low-effort way to follow up with and learn more about people you meet. It’s not like a networking event at which you might be lucky to make a connection deep enough to sustain e-mail exchanges or coffee get-togethers. Because Twitter doesn’t require reciprocity to follow someone’s updates, you can keep up with interesting people and let the connection develop slowly. It also provides an easy way to connect with people you might not have had a chance to talk to during the actual event.

About introductions

Judy Gombita was probably so excited about The Shy Connector presentation. She kept introducing me as the famous Sacha Chua. This made me think about how I like being introduced. =)

“Famous” creates too much distance for me. First, it’s untrue–or at least as I pointed out, I can’t be famous if people haven’t heard of me. The corollary is that if I were actually famous, I wouldn’t need to be introduced. Although there’s Internet-famous, when people know your name or your thing but may not necessarily know what you look like.

The main reason I don’t like “being famous”, though, is because it draws lines: people who are in the know, and people who don’t. You know the weird feeling you get when people make you guess their name because you’re already supposed to know them? (One of my pet peeves.) Right. If someone’s supposed to be famous and you don’t know them, it’s hard to avoid feeling a little bit excluded, a little bit out of it. Like an in-joke that everyone else gets but you.

I have the same odd feeling about how my team members still occasionally introduce me as “one of the most followed bloggers at IBM”, even though (a) there have been many more interesting and popular bloggers since then, (b) the stats are fuzzy, and (c) it’s not about an A-list anyway. Although I suppose people like introducing people based on fame for the same reason people are fascinated by close touches with celebrities – there’s reflected cachet. To which I reply that you don’t need to hang out with rockstars to be a rockstar. =)

Distance. You can inspire people from a distance, but I’d rather be someone people can identify with. Distance gives people an excuse to stop trying. (Yay Miguel Arguelles’ rant!)

My favourite kind of introduction doesn’t come at the beginning of a conversation. It comes in the middle of when you’re talking to someone, and they mention something they’re passionate about or that they want to accomplish, and you light up and go “Oh! I know who you should talk to!”, and you pull someone across the room and into the conversation with a brief introduction about why he or she is just the right person. I love making these contextual, motivated introduction, and I love receiving them too.

My second-favourite kind of introduction is where the introducer mentions a few common interests. The more uncommonly common, the better. Social network profiles help a lot with this, as I discovered when I memorized keywords from people’s profiles to help co-host a Greater IBM networking event.

When I’m helping start the conversation, I usually try to get my “What are you passionate about?” or “What’s your story?” questions in before (or shortly after) people go into the “What do you do?” routine. In addition to making the conversation more interesting, this also helps me do my favourite kind of self-introduction: a contextual self-introduction where I can talk about what we have in common or how I can help people.

I hate cold-start introductions almost as much as I hate having repetitive conversations about the weather. ;) Hence all these work-arounds to avoid them.

About the sharing instinct

Questions are awesome. Questions help me figure things out and get me explaining them. Then I get this “I really should blog that” urge, and we get posts like this – braindumps from snippets of conversation and questions partially answered.

The trick to finding more raw material for writing is to rewire your instinctive reactions so that you get that urge whenever something happens. Everything is raw material. There’s always something you can learn from, something you can share.

It’s worth writing down even if your thoughts are a bit sparse. Like this. This is me thinking out loud. (Hi!)

Time to write

Neal was surprised to hear that I write every day. It’s not hard. You just hook up your brain to the computer and think for a while. When you’re not focused on making perfect, elegant, insightful prose, you can get a lot more out of your brain.

I don’t have the time to write everything I want to. But I also don’t have the time to skip writing. (What, and have to re-explain myself and re-solve problems?)

Editing comes later. For me, I’m fine sharing practically everything, and leaving the rewriting to future blog posts that revisit my favourite topics.

In fact, I usually write more than once a day, but I’ve limited myself to publishing one post a day so that people can manage their reading better. It’s hard to resist the temptation to pack everything into one big post, though. Maybe I need to start setting word limits for myself as well.

Having a cat helps. Particularly a cat who wants breakfast by 7 AM at the latest. And who has a loud meow. And sharp teeth. And no snooze button. Why did I bother getting an iPod clock radio?

You can write 1500+ words in 1.5 hours. You don’t even need to type quickly. That’s 16 words per minute. The bottleneck is your brain, not your fingers. Being able to touch-type helps, because then you don’t have to think about typing, you just do.

The trick to finding the time to write is to build it into how you work, so that you don’t have to find the time to write. You write in the process of figuring something out or taking notes.

Short URL: http://sachachua.com/blog/p/7275

Risks, personal brands, and findability

I started the day with an interview for a course on social media education. The team sent me a list of follow-up questions an hour and a half before the call. They were surprised when I quickly posted an entry answering their questions. I figured that if I jotted a few thoughts down, they could use that to dig deeper during the follow-up call and it could be raw material for a future blog post. From experience, I know that it can take a while to think of great follow-up questions. The more cycles we can have in an interview, the better.

I was particularly interested in the discussions around risks, personal brands, and findability. The interviewers asked me what I thought the biggest risk was given our social media guidelines. Instead of naming, say, information leakage or corporate embarrassment—although there are plenty of stories like the ill-conceived prank at Domino’s that went viral—I told them that the biggest risk I see is that people might not participate enough. I think it’s a huge risk. First, lots of people are intimidated by the idea of sharing publicly, and they don’t want to risk embarrassment. This might lead to a widening gap between the people who can take that first step to share (and who grow more comfortable and more connected by doing so), and people who don’t take that step (and who get less connected in the process).

That intimidation and fear is often because of all the emphasis we put on personal brands. People think that they need to package themselves and present a perfect face. I’d rather focus on content: exploring new experiences, deepening my understanding, and figuring out how I can help other people learn. I pay a little attention to “branding” in the sense of consciously choosing parts of my online identity – a good picture that I can reuse no matter what hairstyle I have, and no Comic Sans MS anywhere ;) – but I don’t worry about being perfect. I have typos. I’m learning. I change my mind. It’s okay. It’s much more effective to focus on learning more and helping people more than it is to focus on how I want people to remember me. My parents always say, “Do what you love, and the money will follow.”* For personal branding, it’s also like that: do good stuff, and your reputation will follow.” (* Of course, you still need common sense and good habits, like frugality.)

Besides, a brand is about a consistent, enduring experience, and you don’t have that at the beginning. You get there eventually. It’s like startups: you can come up with your positioning on day 1, but all the posturing about being the best in the world won’t do you any good until you deliver on that promise enough for people to trust you. You have to have history, and you can’t have history unless you start.

Which brings me to findability. One of the questions the team asked me was how people should tag themselves so that they’re more findable. It’s like search-engine optimization for people, I guess. It’s useful in a crowded marketplace, but you’re better off focusing on other things when you’re starting out. If you focus on doing good stuff and helping people find out how you can help them, that leads to you becoming the go-to person for all sorts of things. It’s not about you tagging yourself “web2.0 social awesome”, it’s about other people and how you help them. Don’t worry about being findable. Focus on being worth finding.

If you do want to get more networking value for your time, think about the connectors in your network. You probably have at least one. You know, the people who are always introducing people to other people? Help them get to know you and how you can help other people. This is good because connectors frequently answer requests for introductions, and if they can connect someone with you so that you can solve that someone’s problem, everyone wins.

Anyway. Social media education. Your biggest challenges are fear, apathy, and inertia. Focus on encouraging people with role models, stories, coaching. Tell people and show them by example that it’s okay to learn, to experiment, to try things out.

Short URL: http://sachachua.com/blog/p/7235

Braindump: On face-to-face and online social networking (xpost)

An author wants to set up an interview with me because she’s working on a paper on what can be done through face-to-face networking that can’t be done online.

Here’s what I think:

Most people strongly feel that face-to-face networking is much better than online social networking. A paper that focuses on what can be done through face-to-face networking that can’t be done with on-line social networking will find it hard to say anything that hasn’t been discussed before. If you want to get attention and create value, you can teach people how to effectively blend on-line social networking with their offline social networking.

How can people use online social networking tools to make it easy to identify people they want to get to know, make the initial contact, find common ground, keep in touch, maintain their network, and make introductions?

People have heard a lot about how online social networks are limited and often a waste of time. What they need is guidance on how to use these tools effectively, and how to make it worth the investment of time. As more companies explore telecommuting as a way to cut expenses and reach more globally-distributed talent, people need to learn how to connect and stay connected at work and in life.

Hmm. Let me explore that, because I get a whole lot more done with online social networking than with offline ones, and I find virtual networking to give me better results – and surprisingly good serendipity – than offline networking events.

Why I like online networking investments (blogs, presentations, etc.) more than offline networking investments (networking events, lunch, coffee):

  • Works for you even when you’re sleeping
  • Can start with other people getting value from you right away (people finding answers on your blog through search engines, etc.) – jumpstarts reciprocity
  • Reaches a much wider network with little additional effort
  • Allows people to efficiently get a sense of your depth and breadth (often more than you can pack into a five-minute conversation)
  • Makes it easy to stay connected (asymmetric connections possible; not dependent on both people’s time and inclination)
  • Supports greater value capture (it’s easier to copy and share an answer sent through e-mail than to remember what you discussed, type that up, and then share it)

Where offline networking is still useful: hearing from people who don’t share online

What I would recommend to people who are starting out:

  • Ditch the mindset that online social networking is much less effective than offline. Don’t be limited by your preconceptions.
  • Share what you know. Give as much knowledge away as you can. Create as much value as you can.
  • Be real. Don’t let the fear of imperfections stop you from sharing.
  • Build bridges. Make it easy for people who meet you offline to discover your online self. Make it easy for people who come across one of your posts to discover the others.
  • Experiment. Stick with things for a while before you give up, because it takes time to form a habit. Focus on immediate personal benefits so that you don’t get discouraged if you’re not immediately popular. Figure out what works for you.
  • Learn from others. Find someone you admire and learn from them. Ask questions. Share what you learn from them.
Short URL: http://sachachua.com/blog/p/7185

The problem with personal branding

One of the problems with personal branding is that we tell people that they’re damned if they do and damned if they don’t. We scare people with stories about college students posting inappropriate pictures, employees complaining about their bosses, and search engines remembering everything. Then we tell people that they need to be on LinkedIn and Facebook and Twitter and their own blog if they’re going to have a chance in today’s job market.

And we wonder why people don’t make the most of these tools.

I think the cautionary tales we tell people are interesting. We tell people to remember that search engines have a long memory, so you shouldn’t post complaints about your work or drunken pictures of you at parties. I think that’s focusing on the surface and not the roots. It’s not about keeping rants offline. It’s about getting better at focusing on the good stuff and taking responsibility for shaping your life.

Here’s the difference:

Personal branding tip: Don’t gripe about your work on your blog.

Life tip: Figure out how to make your work better so that you don’t want to gripe all the time. Accept that there will be times when you want to gripe and being frustrated is part of learning. Focus on the positive.

Also:

I think people are getting stuck, not because the tools are hard to use, but because people don’t know what to share. We can talk about how personal branding and social networking are great ways to build your reputation and demonstrate your expertise, but many people don’t feel like they’re experts.

I care about this because thanks to connection and opportunity compounding, the gap between the people who get it and the people who don’t get it will get wider and wider unless we do something.

In my case, that something includes demonstrating that you don’t have to be an expert to create value. That you can admit you don’t know something and you want to learn. That you can make mistakes and deal with your weaknesses. That you can build on your strengths and interests, and that the path from mediocre to good is worthwhile. That you don’t have to have a “voice” right away and you don’t have to sound like a polished writer. That you can be human.

When we tell companies to be human, we don’t mean that companies should use toilet humor or lie. We mean the best part of being human – connecting authentically, being real. We should encourage people to be human, too. I don’t want people to think that they need to be these polished and carefully-controlled brands. (Particularly considering we’re telling companies that they don’t control their messages!) I want people to find and share their best – as well as the seeds of what could be great. I want to build a world where people don’t have to worry about the rough, unfinished parts of themselves. I want to build a world where people can learn out in the open if they want to.

I think under-sharing is more of a problem than over-sharing. Yes, it’s a good idea to think before you post, and there are plenty of examples of failure. There’s that occasional exhibitionistic streak—the rebel in us that likes to shock others—that we need to rein in. But the bigger and more interesting challenge is that people don’t know what would be good to share, what other people might find useful.

Sure, thinking about personal brands can help you figure out what you know that other people might find useful. Truth is, practically anything can help someone out there. I’m often surprised by what people pick up from what I do – even little things like the way I use [  ] and [X] and [-] in my weekly review. So there’s a ton of things you can share, and the fun challenge is prioritizing so that you can get more valuable things out first. When you think that way – starting from a position of abundance and opportunity, rather than from a position of fear and anxiety – things get much easier.

So: Stop worrying about personal branding. Focus on what matters. Share. Create value. Don’t worry about whether you’re on all the right social networks and you have a complete profile with lots of recommendations. Start figuring out who you are, what you know and do, why it matters, what you can share, and how you can share it. Don’t worry about whether you look good. Focus on how you can help others. Everything else flows from that.

Short URL: http://sachachua.com/blog/p/7155

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