Sketchnotes: Improve your event engagement/conversion through visual summaries!

Give your attendees a better way to remember and share the key points from your conference or event. Sketchnotes combine hand-drawn images and text to give people a visual synopsis of the insights at a glance. More convenient than video or slides, more engaging than blog posts or transcripts, sketchnotes summarize talks in a format that’s easy to review and share.

Using social media to engage participants and influencers? We’ll tweet and hashtag each sketchnote right after each talk so that people see and share it while your event is top-of-mind. At the end, we’ll put together a blog post recapping all of the sketchnotes so that they’re searchable by title and speaker – another easily-shared post that can help your conference or event reach new audiences.

Benefits

  • Delight attendees with visual, useful notes – get people raving about your conference’s content and creativity
  • Reach more people with real-time social media engagement – people see and share the sketchnotes during the event itself, drawing traffic to your hashtag and reaching potential attendees
  • Follow up with attendees and influencers after the event – It’s the perfect follow-up or lead nurturing tool that will help participants remember what they learned
  • Use sketchnotes to pre-market next year’s event – demonstrate your event’s value with sketchnotes of the previous event, giving people proof of your agenda quality
  • Reinforce your conference and sponsor branding with logos, URLs, and colour on each sketchnote – extra promotion value

Examples of conference/event sketchnote collections:

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Check out my Evernote sketchbook for a searchable version!
Notes from Visual Thinkers Toronto: Sketchnoting with others (April 8, 2014)
2014-03-25 TED - Jamie Oliver - Teach every child about food #visualtoronto
Replay: Meloney Hall interviewed me about sketchnoting (March 17, 2014)
2014-03-12 Visual note-taking - Sacha Chua, Meloney Hall page 2 #sketchnoting #live #interview
Sketchnote: Visual Thinkers Toronto – Mapping (November 28, 2013)
2013-11-26 Sketchnote - Visual Thinkers Toronto - Mapping
Sketchnotes: Conversations About Social Business (Jennifer Okimoto, IBM) (September 18, 2013)
20130917-Conversations-About-Social-Business-Jennifer-Okimoto.png
Sketchnote: Reboot Your Business, Reboot Your Life: Your Future Depends On It – Mitch Joel (Third Tuesday Toronto) (September 10, 2013)

Sketchnote: Managing Oneself (Peter Drucker) (September 3, 2013)
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Sketchnote: Fun With Dead Languages: Damian Conway (August 6, 2013)
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Sometimes you don’t know what you know until someone asks; why I like preparing talking points for podcasts and chats (July 29, 2013)
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Sketchnotes: How to Live an Amazing Life (C.C. Chapman, Third Tuesday Toronto) (June 11, 2013)
20130611-How-to-Live-an-Amazing-Life-C.C.-Chapman-Third-Tuesday-Toronto.png
Sketchnote: Visual Thinking (Patricia Kambitsch) (May 30, 2013)
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Sketchnote: Solving Wicked Problems with Dialogue Mapping (Chris Chapman, Toronto Agile Support Group) (May 1, 2013)
20130501-Solving-Wicked-Problems-with-Dialogue-Mapping-Chris-Chapman.png
Emacs Conference 2013 Sketchnotes (also, PDF!) (April 8, 2013)

The Sketchnote Challenge: Those Algorithms That Govern Our Lives (Kevin Slavin) (March 17, 2013)
20130317-Those-Algorithms-That-Govern-Our-Lives-Kevin-Slavin.png
Imagining an index of sketchnotes (January 29, 2013)

Sketchnote about mindmapping: Rock the Monkey: Visual Facilitation Skills and Brain-based Learning–Chuck Frey (January 14, 2013)
20130114-Rock-the-Monkey-Visual-Facilitation-Skills-and-Brain-Based-Learning-Chuck-Frey.png
Sketchnote: ENT101 Lived It Lecture–Kunal Gupta, Polar Mobile (January 9, 2013)
20130109-ENT101-Lived-It-Lecture-Kunal-Gupta-Polar-Mobile.png
Imagining sketchnotes as a business (December 18, 2012)
20121210-business-planning-imagining-wild-success-for-sketchnotes.png
Tips for growing as a sketchnoter (December 17, 2012)
20121216-Growing-as-a-sketchnoter.png
My digital sketchnoting workflow (December 12, 2012)
20121212-My-digital-sketchnoting-workflow.png
Sketchnotes: #ENT101 Meet the Enterpreneurs: Social Innovation – Izzy Camillieri, IZ Adaptive; Kaela Bree, AussieX; Dessy Daskalav, Greengage Mobile (December 12, 2012)
20121212-ENT101-Meet-the-Enterpreneurs-Social-Innovation-Izzy-Camillieri-IZ-Adaptive-Kaela.png
Sketchnotes: The Very Versatile Drip–Mathew Sweezey (Pardot) (December 6, 2012)
20121206-Pardot-The-Very-Versatile-Drip-Mathew-Sweezey.png
Sketchnotes: ENT101 Business Plan and Other Communication Tools–Veronika Litinski (December 6, 2012)
20121205-ENT101-Business-Plan-and-Other-Communication-Tools-Veronika-Litinski.png
Sketchnotes: Visual Problem-solving–Dan Roam (DAN ROAM!) (December 5, 2012)
20121204-Visual-Problem-solving-Dan-Roam.png
Sketchnotes: Lean Startup Day (December 3, 2012)
20121203 Lean Startup Day workshop
Sketchnotes: Angel Hack Toronto pitches! (December 2, 2012)
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Sketchnotes: The 5 Key Elements of a Better B2B Content Marketing Strategy–Nolin LeChasseur (November 30, 2012)
20121129-Brainrider-The-5-Key-Elements-of-a-Better-B2B-Content-Marketing-Strategy-Nolin-LeCh.png
Awesome Foundation Toronto pitch night: Kensington Mesh Network, Women and Tech, Lovecraft TO, 360 Screenings (November 29, 2012)
20121129-Awesome-Foundation-Toronto-Kensington-Mesh-Network-Women-and-Tech-Lovecraft-TO-360-Sc.png
Sketchnotes from #ENT101: Business Model Canvas–Mark Zimmerman (November 28, 2012)
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Made my largest sketchnote ever! Painting the MaRS Lean Startup Day banner (November 23, 2012)
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Sketchnotes: Venus Ventures Town Hall (November 22, 2012)
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Sketchnotes from #ENT101: IP Management – Creating Value by Protecting Knowledge-based Assets – Nathaniel Lipkus, Matthew Powell, Ashlee Froese (November 21, 2012)
20121121-ENT101-IP-Management-Creating-Value-by-Protecting-Knowledge-based-Assets-Nathanie.png
Sketchnotes: Girl Geeks Toronto: Vexed in the City (November 19, 2012)
20121119-Girl-Geeks-Toronto-Vexed-in-the-city.png
Sketchnotes from #torontob2b: Dragging an Organization into the Digital Age; 7 Steps to Social Media Success (November 15, 2012)
20121115-TorontoB2B-Dragging-an-Organization-into-the-Digital-Age-Sarah-Major-and-Jeanie-Hendrie.png
MaRS ENT101: Meet the Entrepreneurs: Life Sciences & Healthcare – Peter Adams, Joel Ironstone, Trevor Van Mierlo, Alex Hodgson (November 14, 2012)
20121114-ENT101-Meet-the-Entrepreneurs-Life-Sciences-and-Healthcare-Peter-Adams-Joel-Ironsto.png
Sketchnotes: ENT101: Value Proposition–Joe Wilson (November 8, 2012)
20121031-ENT101-Value-Proposition-Joe-Wilson.png
Sketchnotes: #INNOTalkTO Innovatively Speaking – Joanna Track, Justin Raymond, David Nam, Brenda Rideout (November 7, 2012)
20121107-INNOTalkTO-Joanna-Track-Justin-Raymond-David-Nam-Brenda-Rideout.png
Sketchnotes from WordCamp Developers Toronto 2012 Day 2 #wcto (November 4, 2012)
20121104-WordCamp-Toronto-Developers-From-Wireframe-to-Wordpress-Theme-in-10-Minutes-Sam-Xu.png
Sketchnotes: WordCamp Developers Toronto 2012 Day 1 (#wcto) (November 3, 2012)
20121103-wordcamp-toronto1.png
Sketchnotes: SOHO SME Expo 2012 (October 31, 2012)
20121030-SME2012-Come-One-Come-All-Proven-Tactics-to-Help-Win-New-Customers-Alex-Ciancio.png
Sketchnotes: Startup Communities and Entrepreneurial Ecosystems (October 31, 2012)
20121030-SME2012-Come-One-Come-All-Proven-Tactics-to-Help-Win-New-Customers-Alex-Ciancio.png
Sketchnotes: TEDxToronto 2012 (October 29, 2012)
20121026-TEDxToronto-1-Vass-Bednar-Ronald-J-Deibert-Angie-Draskovic-Ryan-Henson-Creighton-.png
#SMref panel: Changing Nature of Influence–Moderator: Terry Foster–Panel: Matt Juniper, Patrick Thoburn, Ron Nurwisah, Eric Alper (October 26, 2012)
20121025-SMref-The-Changing-Nature-of-Influence-Moderator-Terry-Foster-Panel-Matt-Juniper-P.png
Sketchnotes: AndroidTO–The Business of Mobile (October 26, 2012)
20121025-AndroidTO-1-Design-Kim-Pimmel.png
Sketchnotes: #ENT101 Entrepreneurial Management–Jon E. Worren (October 24, 2012)
20121024-ENT101-Entrepreneurial-Management-Jon-E-Worren.png
Sketchnotes: Different Types of Entrepreneurship, Kerri Golden, Allyson Hewitt (MaRS ENT101) (October 18, 2012)
20121017-ENT101-Different-Types-of-Entrepreneurship-Kerri-Golden-Allyson-Hewitt.png
Sketchnotes: Small Business Forum [Enterprise Toronto] (October 17, 2012)
20121016-Small-Business-Forum-Canada-Goose-Dani-Reiss.png
Sketchnotes: Quantified Self Conference 2012 (October 16, 2012)
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ENT101: Startup Law 101: Legal Launchpad (Arshia Tabrizi) (October 10, 2012)
20121010-ent101-Startup-Law-101-Arshia-Tabrizi.png
Cameron Lewis at the Toronto Small Business Network meetup (October 9, 2012)
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Sketchnotes: #torontob2b: Free trials, cold-calling, brainstorming (October 5, 2012)
torontoB2B-20121004-How-to-create-a-free-trial-that-works-Justin-Norris.png
Sketchnotes: ENT101: Lived It Lecture – Bruce Poon Tip (G Adventures) on Social Enterprise (October 3, 2012)
20121003-Entrepreneurship-101-Lived-It-Lecture-Bruce-Poon-Tip-G-Adventures.png
Sketchnotes from WordCamp Toronto 2012 Day 2: Case studies (September 30, 2012)
20120930-Wordcamp-Toronto-Building-Your-Business-on-Wordpress-Richard-Martin.png
Sketchnotes from WordCamp Toronto Day 1: Marketing, giving back, multilingual sites, security, SEO & analytics, e-commerce (September 29, 2012)
20120929-Wordcamp-Toronto-Developing-Digital-Marketing-into-Your-Wordpress-Site-Austin-Gunte.png
Sketchnotes: ENT101: Finding and Validating Your Idea, Keri Damen (September 26, 2012)
Entrepreneurship-101-20120926-Finding-and-Validating-Your-Idea1.png
Visual book review: Help Your Kids Get Better Grades (September 5, 2012)
Book-Help-Your-Kids-Get-Better-Grades.png
Sketchnotes from #torontob2b (antispam, mobile websites, marketing programs) (August 23, 2012)
torontob2b-20120823-antispam-mobile-programs.png
Centre for Social Innovation – Small Business Network meetup at the Toronto Reference Library (August 14, 2012)
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Sketchnotes: Girl Geeks Toronto – Adventures in Arduino (August 13, 2012)
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Sketchnotes from MobileDevTO: Android development, social apps (July 27, 2012)

Sketchnotes: Marketing in the Round, Gini Dietrich (July 26, 2012)
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Sketchnotes: Custom Post Types & Custom Fields (Wes Bos, #wpto) (July 19, 2012)
20120719-wpto-custom-post-types-wes-bos.png
Quantified Self Toronto: July 11, 2012 (July 11, 2012)
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Sketchnotes: Christine Steiger, Christine’s Fitness and Personal Training @ Small Business Network, Toronto Public Library (July 10, 2012)
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Quantified Awesome: Tracking clothes, groceries, and other everyday things (July 9, 2012)
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#torontob2b: Sean O’Donovan on managing content for lead generation + Q&A with Ben Harrison and Scott Armstrong (June 29, 2012)
20120628-torontob2b-ben-harrison-and-scott-armstrong.png
The Virtual Self: Nora Young at Third Tuesday Toronto (June 25, 2012)
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Sketchnotes: Sandra Emilia Calderaro, Multilingual Kids; Andres D’Imperio, Creative Design (Small Business Network @ Toronto Reference Library) (June 12, 2012)
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Sketchnotes: Jeremiah Owyang @ Third Tuesday Toronto (#3TYYZ) on the Social Business Hierarchy of Needs (May 14, 2012)
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Sketchnotes: The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future (May 9, 2012)
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Sketchnotes: Red Rocket Coffee, Toronto Public Library Small Business Network meetup (May 8, 2012)
20120508-red-rocket-coffee-toronto-public-library-small-business-network.jpg
Sketchnotes: Designing content so that it works – Carl Friesen (#torontob2b) (May 3, 2012)
20120503-torontob2b-designing-content-so-it-works-carl-friesen
Sketchnotes: Building a Social Enterprise – Andrew Jenkins (#torontob2b) (May 3, 2012)
20120503-torontob2b-building-a-social-enterprise-andrew-jenkins.jpg
Sketchnotes: Marketing Automation, Jeffrey Yee (#torontob2b) (May 3, 2012)
20120503-torontob2b-marketing-automation-jeffrey-yee
Getting ready for my “The Shy Entrepreneur” talk at the Toronto Reference Library tomorrow (Apr 10 Tue, 6 PM) (April 9, 2012)
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Sketchnotes: William Mougayar (engagio) at Third Tuesday Toronto (March 28, 2012)
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Sketchnotes: Dave Ley, Jen Nolan, Leo Marland and me at the University of Toronto Faculty of Information’s career panel (March 13, 2012)
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Sketchnotes: Sal Sloan of Fetching! at the Toronto Public Library: Small Business Networking Event (March 13, 2012)
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Meetup sketchnotes: The Publishing Side of WordPress, Andy McIlwain (March 10, 2012)
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Visual book notes: How to Read a Book (March 6, 2012)
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Visual book notes: The Start-up of You (Reid Hoffman, Ben Casnocha) (March 5, 2012)
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Visual book notes: 6 Secrets to Startup Success (March 2, 2012)
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Visual book notes: The Lean Startup by Eric Ries (February 29, 2012)
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Sketchnotes: Small business network meetup with Kristina Chau at the Toronto Reference Library (February 14, 2012)
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Quantified Self Toronto #9 (January 19, 2012)
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Sketchnotes from Quantified Self Toronto Oct 21 2011 (October 22, 2011)
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Sketchnotes from Quantified Self Toronto meetup: Conferences, pollution sensing, and growing old at home (July 27, 2011)
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Sketchnotes from Democamp Toronto 29, June 2011 (June 9, 2011)
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Sketchnotes from Quantified Self Toronto meetup #3 (January 21, 2011)
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Sketchnotes: Gretchen Rubin, Happiness Project book tour (January 17, 2011)
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Sketchnotes: The Science of Blogging: Dan Zarrella (Hubspot) (December 9, 2010)
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Quantified Self Toronto: Second Meetup (December 2, 2010)
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Sketchnotes: Why I do them, how I do them, and how you can get started (November 17, 2010)
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Notes from Quantified Self Toronto, October 27, 2010 (October 28, 2010)
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